For those who wish to translate and adapt the materials into your local languages, please write to the International WBW Coordinator at [email protected] for the WBW 2010 Reproduction Kit which will be sent to you by email.
Manufacturers and distributors of baby foods, feeding bottles, teats and breast pumps do not have permission to use World Breastfeeding Week related text and logo. If they do, they will be deemed to have infringed our copy-righted material.
Complete the Pledge Form and we will put a "Baby-Step" on the world map based on your location.
Let us all work towards making this world a Baby-Friendly World!
(View pledges)
UNICEF Press Release in conjunction with WBW Click here
Lactation Education Resources support World Breastfeeding Week.
Lactation Education Resources is offering a free online course in conjunction with World Breastfeeding Week. For your free course, go to http://www.LERon-line.com/ContinuingEducationCourses.htm and select �Initiation of Breastfeeding: A Biological Perspective�. Complete the video, worksheet, and post-test. Receive your completion certificate for 2 L-CERPs and 2 Nursing Contact Hours immediately. Tell your friends! Supervisors, encourage your staff to take this free course!
THE WABA GLOBAL BREASTFEEDING QUILT INITIATIVE Come celebrate through the weaving of colors, creativity and warmth in a global breastfeeding quilt making ritual to commemorate the actions and joys for breastfeeding worldwide.
Express with your hands and heart, and share through the art of weaving a common thread of hope and unity into a global tapestry of action for solidarity and change.
We are planning to launch the Initiative during WABA�s Global Breastfeeding Partner�s Forum in Penang, Malaysia in October 2010. If you would like to submit a panel in time for the launch event, please send us your panel by 25 September 2010.
Official Keep Austin Breastfeeding Flash Mob 2010
In honor of World Breastfeeding Day 2010 over 100 breastfeeding supporters got together and performed a flash dance in front of Barton Springs pool in Austin, Texas.
World Breastfeeding Week highlights the role of health professionals
29 July 2010: UNICEF Chief of Health Mickey Chopra discusses the importance of breastfeeding in reducing child mortality.
Semana Mundial Lactancia Materna
Jingle Leche League week celebrating World Breastfeeding
Campaign Video : "Breastfeeding: First food for champions!"
Javier Zanetti Adelman, renowned Argentine footballer and his wife Paula, offer us a message about the importance of practicing breastfeeding to your baby grow healthy and strong ... like a true champion!
In conjunction with WBW 2010, WABA is now inviting all those who were involved, right at the very beginning when the Ten Steps and BFHI was created to submit articles and historical reflections on how they or their organizations were involved in these momentous projects.
We would like to read and hear your stories. Please send your entries to [email protected].
Entry : 48
Name : Jasmine Cairo
Title : Three babies self attached
Entry : 116
Name : Mar Alegre Soler
Title : Lactancia materna multitudinaria y reivindicativa
Entry : 40
Name : Roxanna Froese
Title : A Family Affair
Entry : 1
Name : Dr. Rajinder Gulati
Title : Communicating Breastfeeding Policy to all Health Care Staff
Entry : 21
Name : Dr. Rajinder Gulati
Title : Initiate Breastfeeding within half an hour of birth
Entry : 26
Name : Rasmus Kaltoft
Title : First Step�place the newborn on mother
Entry : 100
Name : Josephine Nalugo
Title : Breastfeeding Support
Entry : 5
Name : Eulalia Torras 1 Ribas
Title : Apoyo madre a madre 1
Entry : 30
Name : Rasmus Kaltoft
Title : Becoming a pro at Breastfeeding
Entry : 10
Name : Cristina Lopriore
Title : Breastfeeding during a growth monitoring session at primary health centre in Saharawi refugee camps
Entry : 132
Name : Maria Jose Garcia Robles
Title : -
WBW 2010 Rationale
Health care facilities play a vital role in the establishment of breastfeeding.
The Ten Steps to Successful Breastfeeding provide a supportive pathway enabling women to achieve their breastfeeding intentions and guiding the training of healthcare workers in breastfeeding support.
World Breastfeeding Week this year commemorates the 20th anniversary of the Innocenti Declaration that called for implementation of the Ten Steps in all maternity facilities.
During these 20 years, more than 20,000 maternities, or about 28% of all maternities in the world, have fully implemented the Ten Steps and have been certified by the Baby-friendly Hospital Initiative (BFHI).
During this time, rates of exclusive breastfeeding have increased significantly.
However, reduced BFHI programming worldwide, inadequate training, and weakened compliance with the Ten Steps in accredited maternities are contributing to stagnant or declining exclusive breastfeeding rates in many settings.
It is time to revisit this approach and to determine where we must go from here.
WBW 2010 Objectives
Join the World in Breastfeeding Action this year!
Draw attention to the role of the Ten Steps in improving breastfeeding rates.
Renew action by health systems, health care providers and communities to make breastfeeding the easy choice for women.
Inform people everywhere of the risks of artificial feeding, and the role of breastfeeding for children�s development and lifelong health and the health of mothers.
Enable mothers to enjoy full support for breastfeeding in health care systems and beyond.
Latest Updates
23 Aug 2010 :
New story of BFHI added
20 Aug 2010 :
Reports of WBW2010 are available
19 Aug 2010 :
Pledges page been updated to 450 pledges
11 Aug 2010 :
Letters of Support from 3 states of USA added
06 Aug 2010 :
New videos added
02 Aug 2010 :
Action folder are now available in Hindi language
01 Aug 2010 : Happy World Breastfeeding Week 2010!!
30 Jul 2010 :
Action Folder are now available in Hindi
28 Jul 2010 :
Letter of suupport from UNICEF is now available
27 Jul 2010 :
Action folders are now available in Brazilian, Bulgarian and Serbian
WBW2010 Press Release is now available
27 Jul 2010 :
Pledge page is updated to 275 Pledges
23 Jul 2010 :
Action folder are now available in Chinese
19 Jul 2010 :
Letter of support from WHO is available
16 Jul 2010 :
Letter of support from PAHO is available
13 Jul 2010 :
Pledge page is updated to 215 pledges
12 Jul 2010 :
French Poster are available
Bahasa Melayu calendar is updated
02 Jul 2010 : Ten Steps to Successful Breastfeeding Videos are now available
29 Jun 2010 :
Added list of WABA's Core Partners, UN Agencies and related organisations support WBW and Useful Resources
29 Jun 2010 :
WBW2010 Material Order Form is now available
28 Jun 2010 :
WBW2010 Poster is now available in French
28 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 175 pledges
25 Jun 2010 :
added Campaign Video : "Breastfeeding: First food for champions!"
22 Jun 2010 :
Action Folder are now available in Spanish
21 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 150 pledges
16 Jun 2010 :
WBW 2010 Action Folder are now available.
WBW 2010 Poster also available for download.
1 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 100 pledges
18 May 2010 :
Congratulations to all the WBW2010 Photo Contest Winners! The photo is now available on WBW website
13 May 2010 : WBW 2010 Towards a baby-Friendly World Pledge page is ready
10 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available in Spanish
6 May 2010 : Ten Steps and BFHI�..how did they begin? We would like to read and hear your stories. Please send your entries to [email protected].
6 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available in Portuguese
3 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available
29 Mar 2010 :
Calendar announcement is now available in French.
16 Mar 2010 :
World Breastfeeding Week 2010 Photo Contest form is now in Spanish.
Calendar announcement is available in Italian.
12 Mar 2010 :
World Breastfeeding Week 2010 Photo Contest is now open!
11 Mar 2010 :
Calendar announcement available in Bahasa Malaysia translation.
03 Mar 2010 :
Calendar announcement available in Arabic translation.
09 Feb 2010 :
Calendar announcement available in Spanish.
22 Jan 2010 :
Calendar announcement available.
The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI, ILCA, Wellstart International and ABM. Find out more at the WABA.
