#WBW2025 will focus on environment and climate change. It will highlight our roles in supporting breastfeeding to create a sustainable environment while simultaneously reducing the impact of climate change caused by artificial feeding. The theme is aligned with Thematic Area 3 of the WBW-SDG 2030 campaign

Breastfeeding is a natural, renewable food that is environmentally safe. Breastfeeding is produced and delivered without pollution, packaging or waste and is the sustainable solution that is good for the planet and its people. Prioritising and supporting breastfeeding will reduce the growing climate impact of artificial infant feed supply chains. However, breastfeeding can be challenging when parents are not fully supported. WBW2025 will outline the roles and connect the actors in the Warm Chain of Support for Breastfeeding to create a breastfeeding-friendly environment together at all levels; national, health, workplace and community. By connecting the actors working at different levels, a synergistic effort to support the parents will be in place.

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Objectives of #WBW2025

Inform

people about their role in creating supportive and sustainable environments for breastfeeding

Anchor

continuous breastfeeding support as a vital component to create a sustainable environment

Engage

with individuals and organisations to enhance collaboration and support for breastfeeding

Galvanise

actions on connecting breastfeeding support systems to create a sustainable environment

WABA | WORLD BREASTFEEDING WEEK

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.

Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this WBW-SDGs Campaign.