Frequently Asked Questions

WBW is officially celebrated on 1-7 August every year to mark the anniversary of the Innocenti Declaration, however, some countries hold their celebrations at different times of the year.

Visit the Materials page on our website for access to various WBW materials e.g. Action Folder, Inserts, Poster and Logo.

The full set of WBW materials is available in Arabic, English, French, Mandarin, Portuguese, Russian, and Spanish. Some of the WBW materials are also available in other languages. Visit the Materials page on our website for more information. 

If you have translated our materials into your language, do share them with us by emailing to  .

To use the WBW logo, please fulfil the 4 steps below:

STEP 1: Read our Copyright Notice:
WABA asserts all rights under the Berne Convention over the image known as SDG-WBW18 (logo). This copyright is subject to fair use, with appropriate attribution to WABA. The image may be used in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding. The image must not be changed in any way or used in any way that damages WABA's reputation, whether by content, context or association. Permission must always be sought before the image is used in any commercial activity. The image known as SDG-WBW18 must not be used in any activity sponsored by companies producing or marketing breastmilk substitutes, related equipment and complementary foods.

STEP 2: Write to us at  with the following information:
- Are you receiving any sponsorship?
- Will there be any other logo/text accompanying the SDG-WBW18 logo?

STEP 3: Send us the final layout of how you intend to use the SDG-WBW18 logo. WABA will review it and revert to you with a decision.

STEP 4: Credit WABA for usage of the SDG-WBW18 logo.
If you want to modify the SDG-WBW18 logo, you must write to WABA explaining how and why you intend to modify it.

Twitter – share your activities, photos, messages using #WABA #WBW2018 #breastfeeding #EBF6 #SDGs

WBW FB page – share your activities, photos, messages using #WABA #WBW2018 #breastfeeding #EBF6 #SDGs; use photo frames created by us for your profile photo

Instagram – share your photos using #WABA #WBW2018 #breastfeeding #EBF6 #SDGs

Do not forget to follow/like us.

Write to us at for any enquiries.