World Breastfeeding Week 2014 Objectives

MDG Goals
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World Breastfeeding Week

1 - 7 August 2014

Breastfeeding :

A Winning Goal

For Life !


World Breastfeeding Week 2014

WABA is pleased to announce that the slogan and theme for WBW 2014: BREASTFEEDING: A Winning Goal - For Life!

The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond.

The Calendar Announcement and Action Folder are being developed and should be ready for distribution soon. So do keep a lookout for it.

    WBW 2014 Objectives :

Click for larger image

Welcome to World Breastfeeding Week 2014!

In 1990 eight global goals, the Millennium Development Goals (MDGs), were set by governments and the United Nations to fight poverty and promote healthy and sustainable development in a comprehensive way by 2015. There are regular "countdowns" to gauge progress in achieving the goals. This year's WBW theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.

2014 is also the year of the Football World Cup! Breastfeeding provides good health and nutrition, both these are important for sports. So let us all score a goal or two - a breastfeeding goal- for life and for sports!

Wherever you are, progress can be made AND sustained. For this to happen you need to be prepared, set goals and targets, join forces and ACT!

Protect, Promote and Support breastfeeding: it is a vital, life-saving goal!

    How are BREASTFEEDING and the MDGs linked?

The Millennium Development Goals (MDGs) are meant to be achieved by 2015 - next year! Although much progress has taken place, there is still a lot of "unfinished business". Here are some examples: Poverty has gone down, but 1 in 8 people still go to bed hungry. Undernutrition affects about a quarter of all children globally. Overweight, the other form of malnutrition is becoming more common too. In the last 2 decades, child mortality has decreased by about 40%, but still almost 7 million children under five die each year, mainly from preventable diseases. As the overall rate of under-five mortality has declined, the proportion of neonatal deaths (during the first month of life) comprises an increasing proportion of all child deaths. Globally, maternal mortality has declined from 400 per 100,000 live births in 1990 to 210 in 2010, but fewer than half of women deliver in baby-friendly maternities. By protecting, promoting and supporting breastfeeding, YOU can contribute to each of the MDGs in a substantial way. Exclusive breastfeeding and adequate complementary feeding are key interventions for improving child survival, potentially saving about 20% of children under five. Let's review how the UN's Scientific Committee on Nutrition illustrated how breastfeeding is linked to each of the Millennium Development Goals.

mdggoals Click to view larger image

The WABA Coordinated World Breastfeeding Week is part of the gBICS (Global Breastfeeding Initiative for Child Survival) Programme entitled: "Enhancing Breastfeeding Rates Contributes to Women's Rights, Health, and a Sustainable Environment". The gBICS Programme aims to contribute to the achievement of sustainable development - beyond the Millennium Development Goals - by scaling up breastfeeding and infant and young child interventions and transforming Policies into Practice which contributes to efforts aimed at addressing climate change and gender inequality in the framework of human rights. WABA is grateful to NORAD (the Norwegian Agency for Development Cooperation) for its support of gBICS.

WABA would also like to acknowledge the support of the United Nations Children's Fund (UNICEF) and World Health Organisation (WHO), as well as the participation of our Core Partners - Academy of Breastfeeding Medicine (ABM), International Baby Food Action Network (IBFAN), International Lactation Consultant Association (ILCA), La Leche League International (LLLI), and Wellstart International - in the successful coordination of World Breastfeeding Week.

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WABA does not accept sponsorship of any kind from companies producing breastmilk substitutes, related equipment and complementary foods. WABA encourages all participants of World Breastfeeding Week to respect and follow this ethical stance.
UNICEF homepage WHO homepage IBFAN homepage La Leche League International International Lactation Consultant Association Academy of Breastfeeding Medicine Wellstart International WABA