World Breastfeeding Week 2025 (#WBW2025) focuses on environment and climate change. It will highlight our roles in supporting breastfeeding to create a sustainable environment while simultaneously reducing the impact of climate change caused by artificial feeding. Use this kit to guide your social media advocacy before, during and after #WBW2025.
Pledge to share with us how will you can help to prioritise breastfeeding and create sustainable support systems in 2025.
people about their role in creating supportive and sustainable environments for breastfeeding
with individuals and organisations to enhance collaboration and support for breastfeeding
actions on connecting breastfeeding support systems to create a sustainable environment
World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.
Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this WBW-SDGs Campaign.
