The World Breastfeeding Week (WBW) was established in 1992 to celebrate the importance of breastfeeding and is coordinated annually by the World Alliance for Breastfeeding Action (WABA). WBW is officially celebrated from the 1 -7 August every year, although some countries choose to celebrate it at different times of the year. In 2018, the World Health Assembly endorsed the celebration of WBW as an opportunity to communicate the importance of breastfeeding and advocate for the protection, promotion, and support of breastfeeding everywhere.
The WBW2019 slogan “Empower parents, enable breastfeeding” champions for gender-equitable parental social protection, parent-friendly workplaces in both formal and informal sector, and parent-friendly values and gender-equitable social norms to advance breastfeeding. The campaign aims to inform people about the links between gender-equitable parental social protection and breastfeeding while anchoring parent-friendly values and equitable social norms and practices at all levels to support breastfeeding. The campaign also seeks to engage individuals and organisations to advance breastfeeding by galvanising action on gender-equitable parental social protection.
Each year, WBW engages and stimulates action among diverse stakeholders. The WBW2018 seed grant provided opportunities for small, grassroots organisations to organise independent WBW programme locally, celebrating breastfeeding as the foundation of life. We saw many creative projects that targeted a diverse range of audiences. In 2019, we are looking forward to more projects that are innovative, impactful, involve a range of stakeholders and can be replicated elsewhere. The 2019 seed grant projects must be based on the WBW2019 key action points. Read our WBW2019 Action Folder for more details on the WBW2019 key action points.