World Breastfeeding Week 2021

Protect Breastfeeding:
A Shared Responsibility​

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#WBW2021 Campaign

#WBW2021 will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide. The theme is aligned with thematic area 2 of the WBW-SDG 2030 campaign which highlights the links between breastfeeding and survival, health and wellbeing of women, children and nations.

Although support at the individual level is very important, breastfeeding must be considered a public health issue that requires investment at all levels. The concept of ‘building back better’ after the COVID 19 pandemic will provide an opportunity to create a warm chain of support for breastfeeding that includes health systems, workplaces and communities at all levels of society. A warm chain of support will help build an enabling environment for breastfeeding and protect against industry influence.  It is time to inform, anchor, engage and galvanise action to protect breastfeeding at all levels.

Use the following hashtags in all your social media interaction:

#WBW2021 #WABA #ProtectBreastfeeding #SharedResponsibility #breastfeeding #SDGs #worldbreastfeedingweek2021 #ProtectBreastfeedingaSharedResponsibility #protectbreastfeedingtogether #buildingbackbetter #warmchain4breastfeeding #breastfeeding4publichealth #stopBMS

Objectives of WBW2021

Inform

Inform

people about the importance of protecting breastfeeding ​

Anchor

Anchor

breastfeeding support as a vital public health responsibility​

Engage

Engage

with individuals and organisations for greater impact​

Galvanise

Galvanise ​

action on protecting breastfeeding to improve public health​

WABA | WORLD BREASTFEEDING WEEK

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.

Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this the WBW-SDGs Campaign.

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World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

COPYRIGHT NOTICE: WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.

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