World Breastfeeding Week 2021

Protect Breastfeeding:
A Shared Responsibility​



  1. Our social media posts contain messages that reflect the #WBW2021 theme, which you can use/adapt on your own social media channels. 
  2. For each post, we have included proposed graphics – click on the hyperlinks to access these graphics and include them in your post. 
  3. Each post focuses on an issue related to the theme – Protect breastfeeding: a shared responsibility!
  4. Each post has been catered to the specific channel/platform stated, utilising specific hashtags and tags, as well as considering word count limitations. All you need to do is copy and paste these posts in your respective social media channels.
  5. Please include the suggested hashtags/tags in your post, so we can find and share your posts to amplify our voices!



World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

COPYRIGHT NOTICE: WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on for further information.

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