#WBW2020 SOCIAL MEDIA KIT

World Breastfeeding Week 2020 (#WBW2020) highlights the links between breastfeeding and planetary health. WABA aims to increase online engagement over the year in light of the COVID-19 outbreak. Use this kit to guide your social media advocacy before, during and after #WBW2020. Pledge to support breastfeeding for a healthier planet!

Objectives of #WBW2020

INFORM

people about the links between breastfeeding and the environment/climate change

ANCHOR

breastfeeding as a climate-smart decision

ENGAGE

with individuals and organisations for greater impact

GALVANISE

action on improving the health of the planet and people through breastfeeding as a climate-smart decision

How to use this toolkit

STEP 1: FOLLOW OUR SOCIAL MEDIA CHANNELS
STEP 2: USE OUR CAMPAIGN HASHTAGS IN YOUR SOCIAL MEDIA POSTS

#WBW2020  #WABA  #breastfeeding  #worldbreastfeedingweek2020 #SupportBreastfeedingforaHealthierPlanet #SDGs

STEP 3: SHARE OUR CREATIVE ASSETS
STEP 4: JOIN OUR SOCIAL MEDIA ACTIVITIES

DATE

ACTIVITY

SOCIAL MEDIA CHANNEL

July 29

Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don't forget to report your event/activity

July 30

Show solidarity by using our Facebook profile frames

Share our Media Kit with your contacts/friends

July 31

Share our #WBW2020 Press Release and use it to craft your social media messages

Share our Social Media Kit with your contacts/friends

August 1-2

Join our conversations on social media and share our posts & polls

August 2

Use our message boxes to share your opinions/messages with the world

August 3-4

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

August 4

Share our visuals & GIFs on social media

August 5

Join the Twitter Storm and amplify our voices

August 6

August 7

Watch out for responses from the experts in the AskMeAnything (#AMA) session

September 23

Show solidarity by using our Facebook profile frames

September 28

Share our Targeted Advocacy materials for Advocates with your contacts/friends and also on social media

September  30

Share our Targeted Advocacy materials for Healthcare Professionals with your contacts/friends and also on social media

October 1-2

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

October 5

Share our Targeted Advocacy materials for Breastfeeding Coordinators with your contacts/friends and also on social media

October 7

Watch out for responses from the experts in the AskMeAnything (#AMA) session

October 8

Join a Q&A session to find out how YOU can support breastfeeding in emergency situations

October 9

Join a Q&A session to find out about the importance of multi-sectoral collaboration in setting up milk banks

October 12

Share our Targeted Advocacy materials for Civil Society Organisations with your contacts/friends and also on social media

October 14

Share our Targeted Advocacy materials for Researchers/Academia with your contacts/friends and also on social media

October 16

Share our Targeted Advocacy materials for Breastfeeding Support Groups with your contacts/friends and also on social media

October 19

Share our Targeted Advocacy materials for Parents/Family Members with your contacts/friends and also on social media

October 20

Share our Targeted Advocacy materials for Decision-makers with your contacts/friends and also on social media

October 21

Join the Twitter Storm to discuss the importance of skilled breastfeeding support

November-December

Use our message boxes to share your opinions/messages with the world

STEP 5: CHECK OUT OUR PLEDGE MAP TO FIND OUT WHAT IS GOING ON NEAR YOU

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the + icon to view details of each event.
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Pledge List







COPYRIGHT NOTICE

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to wbw@waba.org.my). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, related equipment such as feeding bottles and teats, and complementary foods. See Frequently Asked Questions for further information.

QUESTIONS?

For more information on the campaign, please contact Chuah Pei Ching at wbw@waba.org.my