World Breastfeeding Week 2021

Protect Breastfeeding:
A Shared Responsibility​

#WBW2021 Social Media Kit

wbw2021-logo-animation

World Breastfeeding Week 2021 (#WBW2021) focuses on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide. WABA aims to increase online engagement over the year in light of the COVID-19 outbreak. Use this kit to guide your social media advocacy before, during and after #WBW2021. 

Pledge to share with us how protecting breastfeeding is a shared responsibility!

Objectives Of WBW 2021​

Inform

Inform

people about the importance of protecting breastfeeding ​

Anchor

Anchor

breastfeeding support as a vital public health responsibility​

Engage

Engage

with individuals and organisations for greater impact​

Galvanise

Galvanise ​

action on protecting breastfeeding to improve public health​

How To Use This Toolkit

STEP 1: Follow our social media channels

STEP 2: Use Our Campaign Hashtags In Your Social Media Posts​

#WBW2021 #WABA #ProtectBreastfeeding #SharedResponsibility #breastfeeding #SDGs #worldbreastfeedingweek2021 #ProtectBreastfeedingaSharedResponsibility #protectbreastfeedingtogether #buildingbackbetter #warmchain4breastfeeding #breastfeeding4publichealth

STEP 3: Share Our Creative Assets​

Action Folder

Graphics

Facebook Profile Photo Frames​

Facebook/Twitter Cover Photo​

Message Boxes

Multimedia​

Poster

Social Media Posts​

48-hour AskMeAnything (#AMA) session

Targeted Advocacy

Twitter Storm​

STEP 4: Join Our Social Media Activities

DATE

ACTIVITY

SOCIAL MEDIA CHANNEL

JULY 28

Share our Social Media Kit with your contacts/friends

JULY 29

Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don’t forget to report your event/activity

JULY 30

Share our Media Kit with your contacts/friends

JULY 31

Share our #WBW2021 Press Release and use it to craft your social media messages

AUGUST 1

Join our conversations on social media and share our posts

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

AUGUST 2

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

AUGUST 3

Use our message boxes to share your opinions/messages with the world

AUGUST 4

Share our visuals & GIFs on social media

Join our conversations on social media and share our posts & polls

AUGUST 5

Share our visuals & GIFs on social media

Join our conversations on social media and share our posts & polls

AUGUST 6

Watch out for responses from the experts in the AskMeAnything (#AMA) session

AUGUST 7

Share our visuals & GIFs on social media

Join our conversations on social media and share our posts & polls

AUGUST 8

Share our visuals & GIFs on social media

Join our conversations on social media and share our posts & polls

AUGUST 9

Join the 48-hour Twitter Storm and amplify our voices

AUGUST 10

Join the 48-hour Twitter Storm and amplify our voices

AUGUST 11

Share our Targeted Advocacy materials for  National level  with your contacts/friends and also on social media

AUGUST 12

Share our Targeted Advocacy materials for  Health System level with your contacts/friends and also on social media

AUGUST 13

Share our Targeted Advocacy materials for  Workplace level with your contacts/friends and also on social media

AUGUST 14

Share our Targeted Advocacy materials for  Community level with your contacts/friends and also on social media

STEP 5: Check Out Our Pledge Map To Find Out What Is Going On Near You

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the icon to view details of each event.
Loading . . .
X

Pledge List







Copyright Notice

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.

waba_lg

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

COPYRIGHT NOTICE: WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.

Contact Us