For those who wish to translate and adapt the materials into your local languages, please write to the International WBW Coordinator at wbw@waba.org.my for the WBW 2010 Reproduction Kit which will be sent to you by email.
Complete the Pledge Form and we will put a "Baby-Step" on the world map based on your location.
Let us all work towards making this world a Baby-Friendly World!
(View pledges)
The Mother and Child Health and Education Trust, in association with UNICEF Maharashtra, has produced a new 10 step video series to support this year's World Breastfeeding Week 2010 campaign.takes and takes great pleasure in presenting their new website Ten Steps to Successful Breastfeeding:
Campaign Video : "Breastfeeding: First food for champions!"
Javier Zanetti Adelman, renowned Argentine footballer and his wife Paula, offer us a message about the importance of practicing breastfeeding to your baby grow healthy and strong ... like a true champion!
In conjunction with WBW 2010, WABA is now inviting all those who were involved, right at the very beginning when the Ten Steps and BFHI was created to submit articles and historical reflections on how they or their organizations were involved in these momentous projects.
We would like to read and hear your stories. Please send your entries to wbw@waba.org.my.
Entry : 48
Name : Jasmine Cairo
Title : Three babies self attached
Entry : 116
Name : Mar Alegre Soler
Title : Lactancia materna multitudinaria y reivindicativa
Entry : 40
Name : Roxanna Froese
Title : A Family Affair
Entry : 1
Name : Dr. Rajinder Gulati
Title : Communicating Breastfeeding Policy to all Health Care Staff
Entry : 21
Name : Dr. Rajinder Gulati
Title : Initiate Breastfeeding within half an hour of birth
Entry : 26
Name : Rasmus Kaltoft
Title : First Step–place the newborn on mother
Entry : 100
Name : Josephine Nalugo
Title : Breastfeeding Support
Entry : 5
Name : Eulalia Torras 1 Ribas
Title : Apoyo madre a madre 1
Entry : 30
Name : Rasmus Kaltoft
Title : Becoming a pro at Breastfeeding
Entry : 10
Name : Cristina Lopriore
Title : Breastfeeding during a growth monitoring session at primary health centre in Saharawi refugee camps
Entry : 132
Name : Maria Jose Garcia Robles
Title : -
WBW 2010 Rationale
Health care facilities play a vital role in the establishment of breastfeeding.
The Ten Steps to Successful Breastfeeding provide a supportive pathway enabling women to achieve their breastfeeding intentions and guiding the training of healthcare workers in breastfeeding support.
World Breastfeeding Week this year commemorates the 20th anniversary of the Innocenti Declaration that called for implementation of the Ten Steps in all maternity facilities.
During these 20 years, more than 20,000 maternities, or about 28% of all maternities in the world, have fully implemented the Ten Steps and have been certified by the Baby-friendly Hospital Initiative (BFHI).
During this time, rates of exclusive breastfeeding have increased significantly.
However, reduced BFHI programming worldwide, inadequate training, and weakened compliance with the Ten Steps in accredited maternities are contributing to stagnant or declining exclusive breastfeeding rates in many settings.
It is time to revisit this approach and to determine where we must go from here.
WBW 2010 Objectives
Join the World in Breastfeeding Action this year!
Draw attention to the role of the Ten Steps in improving breastfeeding rates.
Renew action by health systems, health care providers and communities to make breastfeeding the easy choice for women.
Inform people everywhere of the risks of artificial feeding, and the role of breastfeeding for children’s development and lifelong health and the health of mothers.
Enable mothers to enjoy full support for breastfeeding in health care systems and beyond.
Latest Updates
28 Jul 2010 :
Letter of suupport from UNICEF is now available
27 Jul 2010 :
Action folders are now available in Brazilian, Bulgarian and Serbian
WBW2010 Press Release is now available
27 Jul 2010 :
Pledge page is updated to 275 Pledges
23 Jul 2010 :
Action folder are now available in Chinese
19 Jul 2010 :
Letter of support from WHO is available
16 Jul 2010 :
Letter of support from PAHO is available
13 Jul 2010 :
Pledge page is updated to 215 pledges
12 Jul 2010 :
French Poster are available
Bahasa Melayu calendar is updated
02 Jul 2010 : Ten Steps to Successful Breastfeeding Videos are now available
29 Jun 2010 :
Added list of WABA's Core Partners, UN Agencies and related organisations support WBW and Useful Resources
29 Jun 2010 :
WBW2010 Material Order Form is now available
28 Jun 2010 :
WBW2010 Poster is now available in French
28 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 175 pledges
25 Jun 2010 :
added Campaign Video : "Breastfeeding: First food for champions!"
22 Jun 2010 :
Action Folder are now available in Spanish
21 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 150 pledges
16 Jun 2010 :
WBW 2010 Action Folder are now available.
WBW 2010 Poster also available for download.
1 Jun 2010 :
"Towards a Baby-Friendly World Pledge" page have been updated to 100 pledges
18 May 2010 :
Congratulations to all the WBW2010 Photo Contest Winners! The photo is now available on WBW website
13 May 2010 : WBW 2010 Towards a baby-Friendly World Pledge page is ready
10 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available in Spanish
6 May 2010 : Ten Steps and BFHI…..how did they begin? We would like to read and hear your stories. Please send your entries to wbw@waba.org.my.
6 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available in Portuguese
3 May 2010 : WBW 2010 Towards a Baby-Friendly World Pledge form are available
29 Mar 2010 :
Calendar announcement is now available in French.
16 Mar 2010 :
World Breastfeeding Week 2010 Photo Contest form is now in Spanish.
Calendar announcement is available in Italian.
12 Mar 2010 :
World Breastfeeding Week 2010 Photo Contest is now open!
11 Mar 2010 :
Calendar announcement available in Bahasa Malaysia translation.
03 Mar 2010 :
Calendar announcement available in Arabic translation.
09 Feb 2010 :
Calendar announcement available in Spanish.
22 Jan 2010 :
Calendar announcement available.
The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI, ILCA, Wellstart International and ABM. Find out more at the WABA.
Have a written breastfeeding policy that is routinely communicated to all health care staff.
