World Breastfeeding Week 2026
#WBW2026 will focus on tracking progress and evaluating breastfeeding impact on nutrition, food security and poverty reduction with highlights of successful implementation and lessons learnt. In 2026, the WBW-SDG campaign will enter its third cycle and will focus on tracking progress in Thematic Area 1: Nutrition, food security and poverty reduction. The campaign will measure progress, showcase global and regional statistics with highlights of what works and what needs further improvement.
Protecting, promoting and supporting breastfeeding will ensure optimum nutrition, food security and poverty reduction. Breastfeeding saves both the infant and maternal lives. It also supports nutrition, development and lifelong health. Breastmilk is a low-cost, locally available nutrition for all, hence promoting equity with economic returns to families and nations. We invite all the actors in the Warm Chain of Support for Breastfeeding to join us in understanding what is working in countries that are reporting good breastfeeding progress.
Objectives of #WBW2026
Inform
Anchor
Engage
Galvanise
WABA | World Breastfeeding Week
World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.
Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this WBW-SDGs Campaign.
Copyright Notice:
WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on Frequently Asked Questions for further information.
World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.
Contact Information
- WABA, PO Box 1200 10850 Penang, Malaysia
- [email protected]