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Frequently Asked Questions

WBW is officially celebrated on 1-7 August every year to mark the anniversary of the Innocenti Declaration. However, some countries choose to celebrate it at different times of the year. Millions of people all over the world organise activities to celebrate WBW. Don’t forget to pledge and report your event this year!
The full set of WBW campaign materials (logo, poster, action folder and insert) will be available in English. You are welcome to translate the WBW campaign materials in other languages. Permission must always be sought before translating any/all the WBW campaign materials.  If you are interested in translating the logo, poster and action folder into languages other than the above-mentioned, please fill in this form.

Prior written consent must always be sought before using the logo/campaign materials. The logo and campaign materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. The logo and campaign materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. Please read our Copyright Notice below:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logo and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logo and campaign materials may be used only with the prior written consent of WABA in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding.

WABA only allows modification/adaptation in the form of changing photos in the poster and action folder. The photos you use should not be associated with companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. Please send us the final layout of your modification/adaptation for approval and credit WABA for usage ([email protected]).

Join the celebration in the following ways:

  • Use/distribute the Campaign Materials: Visit the WBW website regularly to check for updates on Campaign Materials and other resources.
  • Pledge and report on your WBW2025 activity/event: Pledge to participate in the #WBW2025 celebrations by sending us details of your activities and we will pin your information to our Pledge Map. After your event, remember to send us your report. We will send you an e-certificate for each event or activity that has been pledged AND reported.
  • Join the social media movement: We will be creating a Media and Social Media Kit containing information and assets that you can use in the #WBW2025 campaign. Interact on the #WBW2025 social media channels: Facebook, Twitter, YouTube & Instagram, and use the following hashtags in all your social media interaction: #WBW2025 #WABA #PrioritiseBreastfeeding #CreateSustainableSupportSystems #worldbreastfeedingweek2025 #WarmChain #breastfeeding #SDGs #buildingbackbetter

Pledge to participate in the #WBW2025 celebrations by sending us details of your activities and we will pin your information to our Pledge Map. If you follow up your pledge with a report, WABA will send you an e-certificate of acknowledgement.

Please note that WABA does not endorse WBW events by individuals/organisations involved in any activity sponsored by or connected to companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. 

If your event involves any commercial activity other than the above, please write to  [email protected] for further information. WABA reserves the right to decline WBW pledges that contravene our working principles.

Companies sometimes use WBW to promote their products. This contravenes WABA’s working principles. WABA uses a two-pronged approach to mitigate this type of violation:

(i) includes a Copyright Notice for all our campaign materials
(ii) issues an infringement notice to those identified violators

If you notice any violations in relation to WBW, please write to us at [email protected].

Write to us at [email protected] for any enquiries.

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