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20th World Breastfeeding Week

Understanding the Past-

Planning the Future

Celebrating 10 years of WHO/UNICEF's Global Strategy
for Infant and Young Child Feeding

08 August 2012: Submit your report and get WBW 2012 Certificate of Participants. Forms available at Download Page

01 August 2012: WBW 2012 letter of supports from WHO and UNICEF are available for download.

30 July 2012: WBW 2012 Action Folder is now available in Spanish, French and Portuguese, see Download Page

13 July 2012: You can now order WBW2012 Materials, see Orders Page

10 July 2012: WBW 2012 Action Folder is now available, see Download Page

28 June 2012: WBW 2012 English version poster is now available, see Download Page

6 Jun 2012: The publisher of Journal of Midwifery & Women's Health (the official journal of the American College of Nurse-Midwives) offers all the WBW celebrants the free access to their special issue (Volume 52, Issue 6) on breastfeeding issues. This will be open until the end of August 2012 in celebration of World Breastfeeding week.

10 May 2012: WBW 2012 Pledge Page is now available. You may also submit your pledge through WBW 2012 Pledge Form.

20 April 2012: WBW 2012 Logo in large resolution is now available at our Download Page .

18 April 2012: WBW 2012 Pledge Form is now available at our Download Page .

17 April 2012: Congratulations to the WBW 2012 Photo Contest winners! Ten winning photos have been selected, see them Photo Contest Results Page.

02 April 2012: Join the effort to get Google to make a "Google Doodle" on World Breastfeeding Weeks' 20th Anniversary this year! For more information visit WABA Homepage

20 March 2012: WBW2012 Photo Contest deadline extended till March 23rd! Visit our Photo Contest Page

21 Feb 2012 : WBW2012 Photo Contest Form available in Spanish. Visit our Download Page and Photo Contest Page

14 Feb 2012 : WBW2012 Calendar in French are available at Download Page

09 Feb 2012 : WBW2012 Calendar (in English and French) are available at Download Page

02 Feb 2012 : WBW2012 Photo Contest Information can be obtain at Photo Contest Page

02 Jan 2012 : WBW2012 Photo Contest Form available at Download Page and Photo Contest Page

18 Jan 2012 : WBW2012 webpage uploaded
Latest Update
WBW 2011 Photos
Welcome to WBW 2012

WBW 2013 theme/slogan:

Dear WBW celebrants and supporters,

Greetings from the WABA Secretariat!

We would like to thank all WBW celebrants from over 170 countries who celebrated WBW so successfully this year. We received 290 pledges for events taking place globally, involving more than 107,990 celebrants (to date). Congratulations to everyone involved!

WABA is now pleased to announce the theme/slogan for WBW 2013 - 'BREASTFEEDING SUPPORT: CLOSE TO MOTHERS' focusing on Peer Counseling, which was discussed and decided at the WABA Global Breastfeeding Partners Meeting (GBPM) held in Delhi, 5-6 December 2012.

The WABA Mother Support Task Force, led by Anne Batterjee, has been appointed Key Writer for the WBW 2013 Calendar Announcement and Action Folder, working with small team of WABA SC members, and Core Partner representatives.

As Anne notes: "Fifty six years ago, seven breastfeeding mothers came together and realized that their abilities to breastfeed their own infants came from being provided with information, education and emotional support from each other. That so many other mothers who longed to breastfeed could be enabled to do so if only those around them, their Peers, had the knowledge and skills to be supportive. La Leche League International was launched, and Mother to Mother support was born... Women's social networks have major impact on their health related decisions. Women are often drawn to other women with whom they share life experiences, especially when those experiences relate to parenting. When new mothers have someone who can understand and identify with their experiences, they can better enjoy and cope with parenthood. A peer counselor is an invaluable partner with mothers in their journey through parenthood, helping them gain confidence in their ability to breastfeed. Peer Counselors model the idea of seeking information from others, which will help moms realize that the breastfeeding journey is a learning process for us all..."

The Calendar Announcement is currently being developed and should be ready for distribution in January 2013. So do keep a lookout for it.

Merry X'mas and Happy New Year!
Jennifer Mourin
WBW Coordinator

It's Time To Act After 10 Years Global Strategy And 20 Years WBW!

20years ago, theWorld Alliance for Breastfeeding Action (WABA) launched its firstWorld BreastfeedingWeek (WBW) campaign with the theme: "Baby-Friendly Hospital Initiative". So much has happened in these 20 years, it is time to celebrate but also to look back, understand what has happened and why. Then plan what more can be done to support all women to be able to optimally feed and care for of their infants and young children.

Submit your Pledge for World Breastfeeding Week 2012!

For every pledge that is received, the WBW 2012 Logo will appear on the world map - listing the names of celebrants! To participate, just complete this pledge form and send it back to WABA as an attachment by emailing to [email protected]

WBW 2012 Letters of support
WBW 2012 Objectives
1. To recall what has happened in the past 20 years on infant and young child feeding (IYCF).

2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.

3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding (GS).

4. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding and IYCF.

5. To draw public attention on the state of policy and programmes on breastfeeding and IYCF.

What is the Global Strategy?
wbw2011 photo The World Health Organisation (WHO) and the United Nations Children's Fund (UNICEF) jointly developed and launched the Global Strategy for Infant and Young Child Feeding (GS) in 2002 reaffirming the four Innocenti targets set in 1995, and setting additional targets. The GS has identified a clear need for optimal infant feeding practices in reducing malnutrition as well as poverty. It is based on a human rights approach and calls for the development of comprehensive national policies on infant and young child feeding. It provides guidance on how to protect, promote and support exclusive breastfeeding for first six months, and continued breastfeeding for two years or beyond together with adequate, appropriate and indigenous complementary feeding starting from the age of six months.

How and Why we should monitor status of implementation of the Global Strategy?
Handling out of WBTi Reports In 2004 - 2005 the International Baby Food Action Network (IBFAN) one of WABA's core partners launched the World Breastfeeding Trends Initiative (WBTi) , to track, assess and monitor the implementation of the Global Strategy. According to UNICEF's State of the World's Children Report 2011, 136.7 million babies are born worldwide and only 32.6 % of them are breastfed exclusively in the first six months. According to the WBTi assessment of 40 countries , most of the 40 countries do not have an effective IYCF policy with an adequate budget for implementation. To be able to increase breastfeeding rates, it is important to assess policies and programmes and take action accordingly.

World Breastfeeding Week 2012
Get your WBW 2012 Certificate now by submitting your WBW 2012 reports.
Report forms are available at our Downloda page

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