#WBW2026 Social Media Kit

#WBW2026 focuses on tracking progress and evaluating breastfeeding impact on nutrition, food security and poverty reduction with highlights of successful implementation and lessons learnt.

Use this kit to guide your social media advocacy before, during and after #WBW2026.

Pledge to share with us how you advocate with decision-makers, and connect your local actions to a global movement.

Objectives of #WBW2026​

Inform

Inform

people about the importance of tracking progress in breastfeeding.
Anchor

Anchor

breastfeeding implementation through policies and guidelines across the Warm Chain.
Engage

Engage

with individuals and organisations to enhance collaboration and support for breastfeeding.
Galvanise

Galvanise

actions on improving breastfeeding protection, promotion and support using lessons learnt.

How to use this toolkit​

STEP 1: Follow our social media channels

STEP 3: Share our creative assets

STEP 4: Check out our Pledge Map to find out what is going on near you

This #WBW2026, let's strengthen what works

Pledge to participate in the #WBW2026 celebration by sending us details of your planned activities (virtual/physical) and we will feature your event on our Pledge Map.

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the icon to view details of each event.
Loading . . .
X
Pledge List






QUESTIONS?

For more information on the campaign, please contact Chuah Pei Ching at [email protected]

Copyright Notice:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on Frequently Asked Questions for further information.

waba_lg.png

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

Contact Information

WABA 2026 © All Rights Reserved.