Social Media Kit 2025

World Breastfeeding Week 2025 (#WBW2025) focuses on environment and climate change. It will highlight our roles in supporting breastfeeding to create a sustainable environment while simultaneously reducing the impact of climate change caused by artificial feeding. Use this kit to guide your social media advocacy before, during and after #WBW2025.

Pledge to share with us how will you can help to prioritise breastfeeding and create sustainable support systems in 2025.

Objectives of #WBW2025

objective2025-Inform

Inform

people about their role in creating supportive and sustainable environments for breastfeeding

objective2025-Anchor

Anchor

continuous breastfeeding support as a vital component to create a sustainable environment
objective2025-Engage

Engage

with individuals and organisations to enhance collaboration and support for breastfeeding 

objective2025-Galvanise

Galvanise

actions on connecting breastfeeding support systems to create a sustainable environment

How to use this toolkit

STEP 1: Follow our social media channels

@waba.wbw

@wabasecretariat

@waba_global

@waba.wbw

STEP 3: Share our creative assets

STEP 4: Join our social media activities

Coming Soon

STEP 5: Check out our Pledge Map to find out what is going on near you

This #WBW2025, Prioritise breastfeeding: create sustainable support systems

Pledge to participate in the #WBW2025 celebration by sending us details of your planned activities (virtual/physical) and we will feature your event on our Pledge Map.

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the icon to view details of each event.
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Pledge List






QUESTIONS?

For more information on the campaign, please contact Chuah Pei Ching at [email protected]

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WABA | WORLD BREASTFEEDING WEEK​

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.

Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this WBW-SDGs Campaign.

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