#WBW2018 SOCIAL MEDIA KIT

 

This Social Media Kit contains information and assets that you can use in the #WBW2018 campaign:


The WBW-SDGs campaign

About #WBW2018

Join the social media movement

Use the #WBW2018 creative assets
Materials
Visuals
Infographic
GIFs
Message Boxes


Interact on the #WBW2018 social media channels

Facebook
Twitter
Instagram


Share your #WBW2018 event

Copyright Notice

The WBW-SDGs campaign

In 2016, we aligned the WBW campaign to the United Nations Sustainable Development Goals (SDGs). We began the 15-year journey to achieve sustainable development through breastfeeding by 2030. We call this the WBW-SDGs Campaign.


WABA clustered the UN SDGs into 4 Thematic Areas that relate to each other and to breastfeeding.

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#WBW2018 focuses on Thematic Area 1 which is to prevent malnutrition in all its forms, to ensure food security even in times of crises and to break the cycle of poverty.


About #WBW2018

A sustainable and more equal world begins with efforts to end poverty, protect the planet and ensure prosperity for all. Malnutrition, food insecurity and poverty affect millions and stand in the way of sustainable development.

Breastfeeding is a universal solution that gives everyone a fair start in life and lays the foundation for good health and survival of children and women.


The Objectives of #WBW2018 are to:

objectives_1
objectives_2
objectives_3
objectives_4


Join the social media movement

A team effort is needed to make breastfeeding work. We are inspired by your support and the work you do. Join the #WBW2018 social media movement by using the creative assets and interacting on social media channels.

socialmedia


Use the #WBW2018 creative assets

We have created branded and unbranded assets for the social media movement:


Interact on the #WBW2018 social media channels

Use the following hashtags in your interaction:

#WBW2018 #WABA #FoundationOfLife #breastfeeding #SDGs #worldbreastfeedingweek2018


Facebook assets

Use our #WBW2018 sample posts:


Preventing Malnutrition
fb_preventing_malnutrition
Arabic
English
French
Russian
Ensuring Food Security
fb_ensuring_food_security
Arabic
English
French
Russian
Breaking the Cycle of Poverty
fb_breaking_of_poverty
Arabic
English
French
Russian

Use our Photo Frames for your profile pictures!

WBW2018
Frame name: WBW2018
WBW2018-logo
Frame name: WBW2018 logo
WBW-SDG
Frame name: WBW-SDG
Preventing-Malnutrition
Frame name: Preventing malnutrition
Ensuring-food-security
Frame name: Ensuring food security
Reducing-Poverty
Frame name: Reducing Poverty


Twitter assets

Use our #WBW2018 sample posts:

Preventing Malnutrition
tw_preventing_malnutrition
Arabic
English
French
Russian
Ensuring Food Security
tw_ensuring_food_security
Arabic
English
French
Russian
Breaking the Cycle of Poverty
tw_breaking_of_poverty
Arabic
English
French
Russian


Instagram assets

Don’t forget to share our photos or tag us in your #WBW2018 photos!



Share your #WBW2018 event

Get ideas on exciting #WBW2018 events you can organise from our Pledge Map.

wbw2018-worldmap

Send us your pledge now!

WBW PLEDGE FORM

#WBW2018 Report

Tell us about your #WBW2018 event and get your e-certificate

WBW Report Form
certificate


Copyright Notice

When using our creative assets, please be aware of our Copyright Notice:

WABA asserts all rights under the Berne Convention over the images we  create. This copyright is subject to fair use, with appropriate attribution to  WABA. The image may be used in celebrating World Breastfeeding Week  and other activities related to the protection, promotion and support of  breastfeeding. The image must not be changed in any way or used in any way  that damages WABA's reputation, whether by content, context or  association. Permission must always be sought before the image is used in  any commercial activity. The image known as SDG-WBW must not be used in  any activity sponsored by companies producing or marketing breastmilk  substitutes, related equipment and complementary foods.

Have a successful #WBW2018 celebration!