Engage with individuals and organisations for greater impact.


Use or share information and assets in our social media toolkit to amplify your #WBW2019 celebration.


Let us work together to empower parents and enable breastfeeding, now and for the future!

Parental social protection policies and legislation
Parent-friendly workplaces in both formal and informal sectors
Parent-friendly values and gender-equitable social norms
Objectives of #WBW2019

How to use this toolkit

STEP 1: Follow our social media channels
STEP 2: Use our campaign hashtags in your social media posts

#WBW2019 #WABA #EmpowerParentsEnableBreastfeeding #breastfeeding #SDGs #worldbreastfeedingweek2019

STEP 3: Share our creative assets
STEP 4: Join our social media activities

Check out some of our plans for the #WBW2019 celebration on social media:

STEP 5: Pledge to participate in the celebration or check out our Pledge Map to find out what is going on near you

Copyright Notice

When using our creative assets, please be aware of the following:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials and specifically over the World Breastfeeding Week 2019 (WBW2019) Logo and the World Breastfeeding Week 2019 (WBW2019) Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logo and materials may be used with the prior written consent of WABA in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding.


The logo and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the image is used in any commercial activity (write to [email protected]). The image shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing or distributing breastmilk substitutes, related equipment such as feeding bottles and teats, and complementary foods.

Have a great #WBW2019 celebration!

For questions on the #WBW2019 Social Media Kit, please email [email protected]

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