Press Release

To use the logo, please read our Copyright Notice:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and specifically over the World Breastfeeding Week 2019 (WBW2019) Logo. This copyright is subject to fair use, with appropriate attribution to WABA. The logo may be used with the prior written consent of WABA in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding.

The logo shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the image is used in any commercial activity (write to [email protected]). The image shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing or distributing breastmilk substitutes, related equipment such as feeding bottles and teats, and complementary foods.

If you are translating the WBW2019 logo, please use the full image as above, and email this to us at [email protected]).

The #WBW2019 slogan “Empower Parents, Enable Breastfeeding” was chosen to be inclusive of all types of parents in today’s world. Focusing on supporting both parents to be empowered is vital in order to realise their breastfeeding goals.

Empowerment is a process that requires evidence-based unbiased information and support to create the enabling environment where mothers can breastfeed optimally. Breastfeeding is in the mother’s domain and when fathers, partners, families, workplaces, and communities support her, breastfeeding improves.

We can all support this process, as breastfeeding is a team effort. To enable breastfeeding we all need to protect, promote and support it.