World Breastfeeding Week 2020 (#WBW2020) highlights the links between breastfeeding and planetary health. WABA aims to increase online engagement over the year in light of the COVID-19 outbreak. Use this kit to guide your social media advocacy before, during and after #WBW2020. Pledge to support breastfeeding for a healthier planet!
people about the links between breastfeeding and the environment/climate change
breastfeeding as a climate-smart decision
with individuals and organisations for greater impact
action on improving the health of the planet and people through breastfeeding as a climate-smart decision
#WBW2020 #WABA #breastfeeding #worldbreastfeedingweek2020 #SupportBreastfeedingforaHealthierPlanet #SDGs
DATE | ACTIVITY | SOCIAL MEDIA CHANNEL |
July 29 | Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don't forget to report your event/activity | |
July 30 | Show solidarity by using our Facebook profile frames | |
Share our Media Kit with your contacts/friends | ||
July 31 | Share our #WBW2020 Press Release and use it to craft your social media messages | |
Share our Social Media Kit with your contacts/friends | ||
August 1-2 | Join our conversations on social media and share our posts & polls | |
August 2 | Use our message boxes to share your opinions/messages with the world | |
August 3-4 | Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session | |
August 4 | Share our visuals & GIFs on social media | |
August 5 | Join the Twitter Storm and amplify our voices | |
August 6 | Listen to the interview on the importance of skilled mother support especially during crises/emergencies | |
August 7 | Watch out for responses from the experts in the AskMeAnything (#AMA) session | |
September 23 | Show solidarity by using our Facebook profile frames | |
September 28 | Share our Targeted Advocacy materials for Advocates with your contacts/friends and also on social media | |
September 30 | Share our Targeted Advocacy materials for Healthcare Professionals with your contacts/friends and also on social media | |
October 1-2 | Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session | |
October 5 | Share our Targeted Advocacy materials for Breastfeeding Coordinators with your contacts/friends and also on social media | |
October 6 | Share our Targeted Advocacy materials for Breastfeeding Support Groups with your contacts/friends and also on social media | |
October 7 | ||
October 8-11 | Join a Q&A session on the importance of skilled breastfeeding support in emergency situations | |
October 12 | Share our Targeted Advocacy materials for Civil Society Organisations with your contacts/friends and also on social media | |
October 14 | Share our Targeted Advocacy materials for Researchers/Academia with your contacts/friends and also on social media | |
October 15-18 | Join a Q&A session to find out about the importance of multi-sectoral collaboration in setting up milk banks | |
October 19 | Share our Targeted Advocacy materials for Parents/Family Members with your contacts/friends and also on social media | |
October 20 | Share our Targeted Advocacy materials for Decision-makers with your contacts/friends and also on social media | |
October 22 | Join the Twitter Storm to discuss the importance of skilled breastfeeding support | |
November-December | Use our message boxes to share your opinions/messages with the world |
WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, related equipment such as feeding bottles and teats, and complementary foods. See Frequently Asked Questions for further information.
For more information on the campaign, please contact Chuah Pei Ching at [email protected]
