WABA | WORLD BREASTFEEDING WEEK 2022
Social Media Kit
World Breastfeeding Week 2022 (#WBW2022) focuses on strengthening the capacity of actors that have to protect, promote and support breastfeeding across different levels of society. WABA aims to increase online engagement over the year in light of the COVID-19 outbreak. Use this kit to guide your social media advocacy before, during and after #WBW2022.
Pledge to share with us how will you step up for breastfeeding in 2022.
Objectives of #WBW2022:
Inform
people about their role in strengthening the warm chain of support for breastfeeding
Anchor
breastfeeding as part of good nutrition, food security and reduction of inequalities
Engage
with individuals and organisations along the warm chain of support for breastfeeding
Galvanise
action on strengthening capacity of actors and systems for transformational change
How to use this toolkit
STEP 1: Follow our social media channels
STEP 2: Use our campaign hashtags in your social media posts
STEP 3: Share our creative assets
STEP 4: Join our social media activities
DATE | ACTIVITY | SOCIAL MEDIA CHANNEL |
JULY 28 | Share our Social Media Kit with your contacts/friends | |
JULY 29 | Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don’t forget to report your event/activity | |
JULY 30 | Show solidarity by using our social media cover photos | |
Share our Media Kit with your contacts/friends | ||
JULY 31 | Share our #WBW2022 Press Release and use it to craft your social media messages | |
AUGUST 1 | Join our conversations on social media and share our posts | |
Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session | ||
AUGUST 2 | Join our conversations on social media and share our posts | |
Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session | ||
AUGUST 3 | ||
Join the 48-hour Twitter Storm and amplify our voices | ||
AUGUST 4 | ||
Join the 48-hour Twitter Storm and amplify our voices | ||
AUGUST 5 | ||
Use our message boxes to share your opinions/messages with the world | ||
AUGUST 6 | Participate in our polls/quiz | |
AUGUST 7 | Participate in our polls/quiz | |
AUGUST 8 | Use our message boxes to share your opinions/messages with the world | |
Watch out for responses from the experts in the AskMeAnything (#AMA) session | ||
AUGUST 9 | Use our message boxes to share your opinions / messages with the world | |
AUGUST 10 | Share our Targeted Advocacy materials for ANTENATAL CARE with your contacts / friends and also on social media | |
AUGUST 11 | Share our Targeted Advocacy materials for LABOUR AND DELIVERY / BIRTH with your contacts / friends and also on social media | |
AUGUST 12 | Share our Targeted Advocacy materials for POSTNATAL CARE/ FIRST SIX WEEKS AFTER BIRTH with your contacts/friends and also on social media | |
AUGUST 13 | Share our Targeted Advocacy materials for ONGOING CARE with your contacts/friends and also on social media | |
AUGUST 14 | Share our Targeted Advocacy materials for SPECIAL CIRCUMSTANCES with your contacts/friends and also on social media |
STEP 5: Check out our Pledge Map to find out what is going on near you
Copyright Notice
WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on www.worldbreastfeedingweek.org for further information.
QUESTIONS?
For more information on the campaign, please contact Chuah Pei Ching at [email protected]
World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.
COPYRIGHT NOTICE:
WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.
Contact Information
- Phone: +604 - 658 4816
- Mail: [email protected]
- Address: WABA, PO Box 1200 10850 Penang, Malaysia
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