ENABLING BREASTFEEDING
Making a difference for working parents
Social Media Kit
World Breastfeeding Week 2023 (#WBW2023) focuses on breastfeeding and employment/work. We need to take into account the lessons learnt during the pandemic and update parental social protection policies that will address the current situation. Use this kit to guide your social media advocacy before, during and after #WBW2023.
Pledge to share with us how will you make a difference for for working parents in 2023.
Objectives of #WBW2023
Inform
Anchor
Engage
Galvanise
How to use this toolkit
DATE | ACTIVITY | SOCIAL MEDIA CHANNEL |
JULY 28 | Share our Social Media Kit with your contacts/friends | |
JULY 29 | Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don’t forget to report your event/activity | |
JULY 30 | Show solidarity by using our social media cover photos | |
Share our Media Kit with your contacts/friends | ||
JULY 31 | Share our #WBW2023 Press Release and use it to craft your social media messages | |
AUGUST 1 | Join our conversations on social media and share our posts | |
Join the 48-hour Twitter Storm and amplify our voices | ||
AUGUST 2 | Join our conversations on social media and share our posts | |
Join the 48-hour Twitter Storm and amplify our voices | ||
AUGUST 3 | Share our visuals & GIFs on social media | |
Join our conversations on social media and share our posts | ||
AUGUST 4 | Share our visuals & GIFs on social media | |
Check out the stories from breastfeeding parents around the world | ||
AUGUST 5 | Share our visuals & GIFs on social media | |
Use our message boxes to share your opinions/messages with the world | ||
AUGUST 6 | Participate in our polls/quiz | |
AUGUST 7 | Check out the stories from breastfeeding parents around the world | |
AUGUST 8 | Use our message boxes to share your opinions/messages with the world | |
AUGUST 9 | Use our message boxes to share your opinions/messages with the world | |
AUGUST 10 | Share our Targeted Advocacy materials with your contacts/friends and also on social media | |
AUGUST 11 | Use our message boxes to share your opinions/messages with the world | |
AUGUST 12 | Participate in our polls/quiz | |
AUGUST 13 | Share our Targeted Advocacy materials with your contacts/friends and also on social media | |
AUGUST 14 | Participate in our polls/quiz | |
OCTOBER | Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session |
COPYRIGHT NOTICE:
WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on www.worldbreastfeedingweek.org/frequently-asked-questions-faq for further information.
QUESTIONS?
For more information on the campaign, please contact Chuah Pei Ching at [email protected]
World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.
CONTACT INFORMATION
- WABA, PO Box 1200 10850 Penang, Malaysia
- +604 - 658 4816
- [email protected]