World Breastfeeding Week 2024

Closing the Gap

Breastfeeding Support for All

Social Media Kit 2024

World Breastfeeding Week 2024 (#WBW2024) focuses on survival, health and wellbeing. It will showcase the need to improve breastfeeding support to reduce inequalities that exist in our society with a special focus on breastfeeding in times of emergencies and crises. Use this kit to guide your social media advocacy before, during and after #WBW2024.

Pledge to share with us how will you can help to close the gap and provide breastfeeding support in 2024.

Objectives of #WBW2024



people about inequalities that exist in breastfeeding support and prevalence


breastfeeding as an equaliser to close gaps within society


with individuals and organisations to enhance collaboration and support for breastfeeding


action on reducing inequalities in breastfeeding support by focusing on vulnerable groups

How to use this toolkit​​​

STEP 1 Follow our social media channels





STEP 3 Share our creative assets

STEP 4 Join our social media activities


STEP 5 Check out our Pledge Map to find out what is going on near you

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the icon to view details of each event.
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Pledge List



For more information on the campaign, please contact Chuah Pei Ching at [email protected]


COPYRIGHT NOTICE: WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on for further information.


World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.