WABA | WORLD BREASTFEEDING WEEK 2022

Step up for Breastfeeding

Educate and Support

Social Media Kit

World Breastfeeding Week 2022 (#WBW2022) focuses on strengthening the capacity of actors that have to protect, promote and support breastfeeding across different levels of society. WABA aims to increase online engagement over the year in light of the COVID-19 outbreak. Use this kit to guide your social media advocacy before, during and after #WBW2022.

 

Pledge to share with us how will you step up for breastfeeding in 2022.

 

Objectives of #WBW2022:

objective_Inform

Inform

people about their role in strengthening the warm chain of support for breastfeeding

objective_Anchor

Anchor

breastfeeding as part of good nutrition, food security and reduction of inequalities​

objective_Engage

Engage

with individuals and organisations along the warm chain of support for breastfeeding​

objective_Galvanise

Galvanise

action on strengthening capacity of actors and systems for transformational change

How to use this toolkit

STEP 1: Follow our social media channels

STEP 2: Use our campaign hashtags in your social media posts

STEP 3: Share our creative assets

STEP 4: Join our social media activities

DATE

ACTIVITY

SOCIAL MEDIA CHANNEL

JULY 28

Share our Social Media Kit with your contacts/friends

JULY 29

Pledge your event/activity and view our Pledge Map to find out what is going on near you. Don’t forget to report your event/activity

JULY 30

Show solidarity by using our Facebook profile photo frames & social media cover photos

Share our Media Kit with your contacts/friends

JULY 31

Share our #WBW2022 Press Release and use it to craft your social media messages

AUGUST 1

Join our conversations on social media and share our posts

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

AUGUST 2

Join our conversations on social media and share our posts

Tap into the knowledge of experts during the 48-hour AskMeAnything (#AMA) session

AUGUST 3

Share our visuals & GIFs on social media

Join the 48-hour Twitter Storm and amplify our voices

AUGUST 4

Share our visuals & GIFs on social media

Join the 48-hour Twitter Storm and amplify our voices

AUGUST 5

Share our visuals & GIFs on social media

Use our message boxes to share your opinions/messages with the world

AUGUST 6

Participate in our polls/quiz

AUGUST 7

Participate in our polls/quiz

AUGUST 8

Use our message boxes to share your opinions/messages with the world

Watch out for responses from the experts in the AskMeAnything (#AMA) session

AUGUST 9

Use our message boxes to share your opinions / messages with the world

AUGUST 10

Share our Targeted Advocacy materials for ANTENATAL CARE with your contacts / friends and also on social media

AUGUST 11

Share our Targeted Advocacy materials for LABOUR AND DELIVERY / BIRTH with your contacts / friends and also on social media

AUGUST 12

Share our Targeted Advocacy materials for POSTNATAL CARE/ FIRST SIX WEEKS AFTER BIRTH with your contacts/friends and also on social media

AUGUST 13

Share our Targeted Advocacy materials for ONGOING CARE with your contacts/friends and also on social media

AUGUST 14

Share our Targeted Advocacy materials for SPECIAL CIRCUMSTANCES with your contacts/friends and also on social media

STEP 5: Check out our Pledge Map to find out what is going on near you

× Hover over each country to view the number of pledges.
Click on the country to view the list of pledges.
Click on the icon to view details of each event.
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X
Pledge List






Copyright Notice

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on www.worldbreastfeedingweek.org for further information.

QUESTIONS?

For more information on the campaign, please contact Chuah Pei Ching at [email protected]
waba-logo

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

COPYRIGHT NOTICE:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email  to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.

Contact Information