World Breastfeeding Week 2023


Making a difference for working parents


Social Media Kit

World Breastfeeding Week 2023 (#WBW2023) focuses on breastfeeding and employment/work. We need to take into account the lessons learnt during the pandemic and update parental social protection policies that will address the current situation. Use this kit to guide your social media advocacy before, during and after #WBW2023. 

Pledge to share with us how will you make a difference for for working parents in 2023.

Objectives of #WBW2023



people about working parents’ perspectives on breastfeeding and parenting


optimal paid leave and workplace support as important tools to enable breastfeeding


with individuals and organisations to enhance collaboration and support for breastfeeding at work


action on improving working conditions and relevant support for breastfeeding


WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on for further information.


For more information on the campaign, please contact Chuah Pei Ching at [email protected]


World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.


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