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World Breastfeeding Week 2021

Protect Breastfeeding:
A Shared Responsibility​

TWITTER STORM

INFORMATION ON THE #WBW2021 TWITTER STORM

  1. Join the 48-hour Twitter Storm held on August 9 & 10, 2021 at @WABAsecretariat
  2. There will be six Twitter Storm sessions – You can join any session, depending on your availability https://forms.gle/6JFmBa8S1mq3xzuKA
  3. Each session will be held for 1 hour
  4. WABA will tweet first, then participating organisations/individuals can retweet our post either on its own or with your accompanying post
  5. Always remember to tag us (@WABAsecretariat) and use our hashtag (#WBW2021) – we will retweet your posts as deemed appropriate
  6. Your accompanying response/post must stay within Twitter’s 280 character limit, so it’s best to prepare your posts/visuals/links in advance. Use the Q&A grid below to help craft your answers
  7. View our Action Folder for more information on the campaign
arrow-icon-down JOIN THE CONVERSATION

Q&A GRID​

Please respond to any or all these posts during Twitter Storm:

DOWNLOAD THE GRID

DAY 1: AUGUST 9, 2021

SESSION 1: August, 9 9am GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

A public health approach to breastfeeding, where governments and other stakeholders collaborate to create a multisectoral breastfeeding-friendly environment, is a vital part of protecting and supporting #breastfeeding. 


What is needed to achieve this?

#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Breastmilk substitute (BMS) companies are exploiting digital platforms to market their products to the public, a practice that has become apparent during the #COVID19 pandemic. 


What can we do to curb this exploitation?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

The International Code of Marketing of Breastmilk Substitutes is as important today as it was 40 years ago.


Who should we involve in protecting #breastfeeding families from the unethical marketing of BMS?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

All health workers who provide maternal and child health services must be trained in #breastfeeding counselling, the Code and conflicts of interest.


Why is it important to train healthcare workers?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Social protection for all parents in the formal and informal sector, including paid parental leave and workplace support, protects their breastfeeding rights. 


What can be done to protect breastfeeding at the workplace? 


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Unsupportive social norms, traditional feeding practices and aggressive BMS marketing at the community level often impede optimal #breastfeeding. 


What needs to be done to overcome challenges to breastfeeding at the community level?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DAY 1: AUGUST 9, 2021

SESSION 2: August 9, 3pm GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

Community members/organisations have a shared responsibility to:

🤝Ensure continuity in support for #breastfeeding mothers and families by linking community breastfeeding groups with the health system🤝


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Decision-makers & health workers have a shared responsibility to:

💵Invest in #breastfeeding counselling and Code training for all health workers who provide maternal and child health services💵


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Governments & national actors have a shared responsibility to:


👩‍🔧👩‍🌾Implement maternity and parental social protection legislation and workplace #breastfeeding support in both the formal and informal work sectors👩‍🌾👩‍🔧


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Employers, trade unions & workers have a shared responsibility to:


👩‍💻 Establish breastfeeding-friendly workplaces that are compliant with the Code👩‍💻


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Decision-makers & health workers have a shared responsibility to:


🙅‍♀️Advocate to national health associations and institutions to stop receiving support or sponsorship from BMS industries🙅‍♀️


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Community members/organisations have a shared responsibility to:


🗣️Build capacity of community #breastfeeding groups to provide ongoing support for families through both face2face and digital platforms🗣️


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DAY 1: AUGUST 9, 2021

SESSION 3: August 9, 9pm GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

When health systems implement the BFHI Ten Steps, there is a positive impact on breastfeeding. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to improve implementation of the Ten Steps!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Regulation/monitoring of BMS marketing are vital as the BMS industry regularly violates the Code all over the world, especially during a crisis. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to regulate/monitor BMS marketing!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Parental social protection can be achieved through an effective partnership btw governments, employers & trade unions. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to ensure the protection of breastfeeding mothers/parents!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

@ilo Maternity Protection Convention C183 protects women in formal/informal work from economic losses/discrimination/health risks related to maternity. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to uphold the Convention!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Physical/virtual community groups can provide support for the breastfeeding dyad & protect breastfeeding by being vigilant about BMS promotion/marketing. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to monitor BMS industries!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Creating a Warm Chain across the continuum of care by providing consistent messages & good referral systems = breastfeeding families receive ongoing/timely support. 


Speak up to protect #breastfeeding, tell us how YOU can be part of the warm chain!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DAY 2: AUGUST 10, 2021

SESSION 4: August 9, 9am GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

A public health approach to breastfeeding, where governments and other stakeholders collaborate to create a multisectoral breastfeeding-friendly environment, is a vital part of protecting and supporting #breastfeeding. 


What is needed to achieve this?

#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Breastmilk substitute (BMS) companies are exploiting digital platforms to market their products to the public, a practice that has become apparent during the #COVID19 pandemic. 


What can we do to curb this exploitation?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

The International Code of Marketing of Breastmilk Substitutes is as important today as it was 40 years ago.


Who should we involve in protecting #breastfeeding families from the unethical marketing of BMS?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

All health workers who provide maternal and child health services must be trained in #breastfeeding counselling, the Code and conflicts of interest.


Why is it important to train healthcare workers?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Social protection for all parents in the formal and informal sector, including paid parental leave and workplace support, protects their breastfeeding rights. 


What can be done to protect breastfeeding at the workplace? 


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Unsupportive social norms, traditional feeding practices and aggressive BMS marketing at the community level often impede optimal #breastfeeding. 


What needs to be done to overcome challenges to breastfeeding at the community level?


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DAY 2: AUGUST 10, 2021

SESSION 5: August 10, 3pm GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

Community members/organisations have a shared responsibility to:

🤝Ensure continuity in support for #breastfeeding mothers and families by linking community breastfeeding groups with the health system🤝


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Decision-makers & health workers have a shared responsibility to:

💵Invest in #breastfeeding counselling and Code training for all health workers who provide maternal and child health services💵


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Governments & national actors have a shared responsibility to:


👩‍🔧👩‍🌾Implement maternity and parental social protection legislation and workplace #breastfeeding support in both the formal and informal work sectors👩‍🌾👩‍🔧


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Employers, trade unions & workers have a shared responsibility to:


👩‍💻 Establish breastfeeding-friendly workplaces that are compliant with the Code👩‍💻


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Decision-makers & health workers have a shared responsibility to:


🙅‍♀️Advocate to national health associations and institutions to stop receiving support or sponsorship from BMS industries🙅‍♀️


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Community members/organisations have a shared responsibility to:


🗣️Build capacity of community #breastfeeding groups to provide ongoing support for families through both face2face and digital platforms🗣️


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DAY 2: AUGUST 10, 2021

SESSION 6: August 10, 9pm GMT+8

TWITTER STORM POST (@WABAsecretariat will post)

YOUR ANSWER 

(you/your organisation’s post)

When health systems implement the BFHI Ten Steps, there is a positive impact on breastfeeding. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to improve implementation of the Ten Steps!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Regulation/monitoring of BMS marketing are vital as the BMS industry regularly violates the Code all over the world, especially during a crisis. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to regulate/monitor BMS marketing!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Parental social protection can be achieved through an effective partnership btw governments, employers & trade unions. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to ensure the protection of breastfeeding mothers/parents!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

@ilo Maternity Protection Convention C183 protects women in formal/informal work from economic losses/discrimination/health risks related to maternity. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to uphold the Convention!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Physical/virtual community groups can provide support for the breastfeeding dyad & protect breastfeeding by being vigilant about BMS promotion/marketing. 


Speak up to protect #breastfeeding, tell us what YOU think can be done to monitor BMS industries!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

Creating a Warm Chain across the continuum of care by providing consistent messages & good referral systems = breastfeeding families receive ongoing/timely support. 


Speak up to protect #breastfeeding, tell us how YOU can be part of the warm chain!


#WBW2021

@WABAsecretariat

<your post>





@WABAsecretariat

#WBW2021

DOWNLOAD THE GRID

Use the following hashtags in all your social media interaction:

#WBW2021 #WABA #ProtectBreastfeeding #SharedResponsibility #breastfeeding #SDGs #worldbreastfeedingweek2021 #ProtectBreastfeedingaSharedResponsibility #protectbreastfeedingtogether #buildingbackbetter #warmchain4breastfeeding #breastfeeding4publichealth

waba_lg

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.

COPYRIGHT NOTICE: WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logos and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The logos and materials shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the logos and materials are used in any commercial activity or adaptations/modifications are made (email to [email protected]). The logos and materials shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats. See FAQ on https://worldbreastfeedingweek.org/frequently-asked-questions-faq/ for further information.

Contact Us

  • +604 - 658 4816
  • +604 - 657 2655
  • [email protected]
  • WABA, PO Box 1200 10850 Penang, Malaysia