© Copyright WABA (2010). All rights reserved.


Download WBW 2010 Materials

For those who wish to translate and adapt the materials into your local languages,
please write to the International WBW Coordinator at wbw@waba.org.my for the WBW 2010 Reproduction Kit which will be sent to you by email.

Manufacturers and distributors of baby foods, feeding bottles, teats and breast pumps do not have permission to use World Breastfeeding Week related text and logo. If they do, they will be deemed to have infringed our copy-righted material.

WBW 2010 Posters


WBW 2010 Action Folders


WBW 2010 Towards a Baby-Friendly World Pledge

Complete the Pledge Form and we will put a "Baby-Step" on the world map based on your location.
Let us all work towards making this world a Baby-Friendly World!
(View pledges)



Calendar

Letters
of Support

Banner


We encourage you to put a World Breastfeeding Week Banner on your website.

To download our banner, please choose the size below
WBW 2010 Material Order Form

For those who wish to order the WBW 2010 materials, please complete this form and send it back to WABA.



WABA's Core Partners, UN Agencies and related organisations support WBW

International Lactation Consultant Association (ILCA)
Website

International Baby Food Action Network (IBFAN)
IBFAN Asia
IBFAN Latin America and Caribbean
IBFAN Arab-World
INFACT (North America)
IFANZ (Oceania)

La Leche League International (LLLI)
dev.lllusa.org/wbw/

Wellstart International
www.wellstart.org/hospital.html

Academy of Breastfeeding Medicine (ABM)
Website

World Health Organisation (WHO)
Website

Pan American Health Organisation
Website

United Nations System Standing Committee on Nutrition
Website

Useful Resources

Ten Steps to Successful Breastfeeding
tensteps.org

UNICEF - The Baby-Friendly Hospital Initiative
Website

Celebrating the Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding 1990-2005
innocenti15.net

State of the World's Children
Website

Infant and young child feeding: Model Chapter for textbooks for medical students and allied health professionals
Website

Implementing and revitalizing the Baby-Friendly
Hospital Initiative ( pdf , 90kb )

Breastcrawl
breastcrawl.org

May 2010 World Health Assembly Resolution WHA63.23
(pdf, 20kb )

World Breastfeeding Week 2010 • 1-7 August 2010

 

Organise WBW Events and win a personalised special edition
WBW 2010 Certificate




All you have to do is to organise a WBW event and complete the WBW Report Form below:
  • Click for English (doc, 31kb)


World Breastfeeding Week 2010 • 1-7 August 2010

WBW2010 Press release
Click here for PDF file.

WBW2010 Reports
Click here for report.

UNICEF Press Release in conjunction with WBW
Click here

Lactation Education Resources support World Breastfeeding Week.
Lactation Education Resources is offering a free online course in conjunction with World Breastfeeding Week. For your free course, go to http://www.LERon-line.com/ContinuingEducationCourses.htm and select “Initiation of Breastfeeding: A Biological Perspective”. Complete the video, worksheet, and post-test. Receive your completion certificate for 2 L-CERPs and 2 Nursing Contact Hours immediately. Tell your friends! Supervisors, encourage your staff to take this free course!


THE WABA GLOBAL BREASTFEEDING QUILT INITIATIVE
Come celebrate through the weaving of colors, creativity and warmth in a global breastfeeding quilt making ritual to commemorate the actions and joys for breastfeeding worldwide.

Express with your hands and heart, and share through the art of weaving a common thread of hope and unity into a global tapestry of action for solidarity and change.

We are planning to launch the Initiative during WABA’s Global Breastfeeding Partner’s Forum in Penang, Malaysia in October 2010. If you would like to submit a panel in time for the launch event, please send us your panel by 25 September 2010.

The Global Breastfeeding Quilt is an on-going initiative. Click here for brochure

Click here for registration form.


Official Keep Austin Breastfeeding Flash Mob 2010
In honor of World Breastfeeding Day 2010 over 100 breastfeeding supporters got together and performed a flash dance in front of Barton Springs pool in Austin, Texas.


World Breastfeeding Week highlights the role of health professionals
29 July 2010: UNICEF Chief of Health Mickey Chopra discusses the importance of breastfeeding in reducing child mortality.


Semana Mundial Lactancia Materna
Jingle Leche League week celebrating World Breastfeeding


Campaign Video : "Breastfeeding: First food for champions!"

Javier Zanetti Adelman, renowned Argentine footballer and his wife Paula, offer us a message about the importance of practicing breastfeeding to your baby grow healthy and strong ... like a true champion!

To visit their website, please click here.



Ten Steps and BFHI…..how did they begin?

In conjunction with WBW 2010, WABA is now inviting all those who were involved, right at the very beginning when the Ten Steps and BFHI was created to submit articles and historical reflections on how they or their organizations were involved in these momentous projects.

We would like to read and hear your stories. Please send your entries to wbw@waba.org.my.

Read more details at "Ten Steps and BFHI.. how did they begin?" Page.



Entry : 48
Name : Jasmine Cairo
Title : Three babies self attached

Entry : 116
Name : Mar Alegre Soler
Title : Lactancia materna multitudinaria y reivindicativa

Entry : 40
Name : Roxanna Froese
Title : A Family Affair

Entry : 1
Name : Dr. Rajinder Gulati
Title : Communicating Breastfeeding Policy to all Health Care Staff

Entry : 21
Name : Dr. Rajinder Gulati
Title : Initiate Breastfeeding within half an hour of birth

Entry : 26
Name : Rasmus Kaltoft
Title : First Step–place the newborn on mother

Entry : 100
Name : Josephine Nalugo
Title : Breastfeeding Support

Entry : 5
Name : Eulalia Torras 1 Ribas
Title : Apoyo madre a madre 1

Entry : 30
Name : Rasmus Kaltoft
Title : Becoming a pro at Breastfeeding

Entry : 10
Name : Cristina Lopriore
Title : Breastfeeding during a growth monitoring session at primary health centre in Saharawi refugee camps

Entry : 132
Name : Maria Jose Garcia Robles
Title : -

WBW 2010 Rationale

  • Health care facilities play a vital role in the establishment of breastfeeding.
  • The Ten Steps to Successful Breastfeeding provide a supportive pathway enabling women to achieve their breastfeeding intentions and guiding the training of healthcare workers in breastfeeding support.
  • World Breastfeeding Week this year commemorates the 20th anniversary of the Innocenti Declaration that called for implementation of the Ten Steps in all maternity facilities.
  • During these 20 years, more than 20,000 maternities, or about 28% of all maternities in the world, have fully implemented the Ten Steps and have been certified by the Baby-friendly Hospital Initiative (BFHI).
  • During this time, rates of exclusive breastfeeding have increased significantly.
  • However, reduced BFHI programming worldwide, inadequate training, and weakened compliance with the Ten Steps in accredited maternities are contributing to stagnant or declining exclusive breastfeeding rates in many settings.
  • It is time to revisit this approach and to determine where we must go from here.

WBW 2010 Objectives

Join the World in Breastfeeding Action this year!

  • Draw attention to the role of the Ten Steps in improving breastfeeding rates.
  • Renew action by health systems, health care providers and communities to make breastfeeding the easy choice for women.
  • Inform people everywhere of the risks of artificial feeding, and the role of breastfeeding for children’s development and lifelong health and the health of mothers.
  • Enable mothers to enjoy full support for breastfeeding in health care systems and beyond.


Latest Updates

  • 23 Aug 2010 :
    New story of BFHI added

  • 20 Aug 2010 :
    Reports of WBW2010 are available

  • 19 Aug 2010 :
    Pledges page been updated to 450 pledges

  • 11 Aug 2010 :
    Letters of Support from 3 states of USA added

  • 06 Aug 2010 :
    New videos added

  • 02 Aug 2010 :
    Action folder are now available in Hindi language

  • 01 Aug 2010 :
    Happy World Breastfeeding Week 2010!!

  • 30 Jul 2010 :
    Action Folder are now available in Hindi

  • 28 Jul 2010 :
    Letter of suupport from UNICEF is now available

  • 27 Jul 2010 :
    Action folders are now available in Brazilian, Bulgarian and Serbian
    WBW2010 Press Release is now available

  • 27 Jul 2010 :
    Pledge page is updated to 275 Pledges

  • 23 Jul 2010 :
    Action folder are now available in Chinese

  • 19 Jul 2010 :
    Letter of support from WHO is available

  • 16 Jul 2010 :
    Letter of support from PAHO is available

  • 13 Jul 2010 :
    Pledge page is updated to 215 pledges

  • 12 Jul 2010 :
    French Poster are available
    Bahasa Melayu calendar is updated

  • 02 Jul 2010 :
    Ten Steps to Successful Breastfeeding Videos are now available

  • 29 Jun 2010 :
    Added list of WABA's Core Partners, UN Agencies and related organisations support WBW and
    Useful Resources

  • 29 Jun 2010 :
    WBW2010 Material Order Form is now available

  • 28 Jun 2010 :
    WBW2010 Poster is now available in French

  • 28 Jun 2010 :
    "Towards a Baby-Friendly World Pledge" page have been updated to 175 pledges

  • 25 Jun 2010 :
    added Campaign Video : "Breastfeeding: First food for champions!"

  • 22 Jun 2010 :
    Action Folder are now available in Spanish

  • 21 Jun 2010 :
    "Towards a Baby-Friendly World Pledge" page have been updated to 150 pledges

  • 16 Jun 2010 :
    WBW 2010 Action Folder are now available.
    WBW 2010 Poster also available for download.

  • 1 Jun 2010 :
    "Towards a Baby-Friendly World Pledge" page have been updated to 100 pledges

  • 18 May 2010 :
    Congratulations to all the WBW2010 Photo Contest Winners!
    The photo is now available on WBW website

  • 13 May 2010 :
    WBW 2010 Towards a baby-Friendly World Pledge page is ready

  • 10 May 2010 :
    WBW 2010 Towards a Baby-Friendly World Pledge form are available in Spanish

  • 6 May 2010 :
    Ten Steps and BFHI…..how did they begin?
    We would like to read and hear your stories. Please send your entries to wbw@waba.org.my.

  • 6 May 2010 :
    WBW 2010 Towards a Baby-Friendly World Pledge form are available in Portuguese

  • 3 May 2010 :
    WBW 2010 Towards a Baby-Friendly World Pledge form are available

  • 29 Mar 2010 :
    Calendar announcement is now available in French.

  • 16 Mar 2010 :
    World Breastfeeding Week 2010 Photo Contest form is now in Spanish.
    Calendar announcement is available in Italian.

  • 12 Mar 2010 :
    World Breastfeeding Week 2010 Photo Contest is now open!

  • 11 Mar 2010 :
    Calendar announcement available in Bahasa Malaysia translation.

  • 03 Mar 2010 :
    Calendar announcement available in Arabic translation.

  • 09 Feb 2010 :
    Calendar announcement available in Spanish.

  • 22 Jan 2010 :
    Calendar announcement available.







The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI, ILCA, Wellstart International and ABM. Find out more at the WABA.

COPYRIGHT © 2010 WABA. ALL RIGHTS RESERVED